Tuesday, August 18, 2009

California Dreaming


After being chewed up and spit out in Vegas, we finally made it to California and dipped our feet in the Pacific.. We did it!! After a well-needed rest, We met with Art Buyer, Kristina Hicks at Saatchi & Saatchi in LA, who gave us a conservative, yet ambitious view from this little environmentally-friendly branch. Then we popped over to Campbell-Ewald, a close-nit branch from their mothership Detroit agency. Francis had an extrmely helpful contact by the name of Sylvie Mihail, who hooked us up with a couple of individuals, giving us a wider variety of feedback. One such individual was SVP, associative creative director, Weston Kettering. With 18 years of experience in the agency, Weston gave us extremely helpful, detailed answers to many of our yet unexplored questions, allowing us to dig deeper into this crazy business.

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