We headed over to Publicis in NY last week to get some answers from our former teacher, ACD, Dave Hermanas. Dave has helped us so much already with our work at Adhouse, and has again made time for us with our project. Though they have seen their impacts from the recession, as most places have, he explained how clients are now once again starting to come back out of their shells with regard to creative work. This is a good sign for all creatives, because as we all know, it's not 'better safe than sorry,' it's if you're safe, then you're probably sorry for producing it.
Then we popped over to their big digital subsidiary group, Razorfish, meeting with ECD, Marc Lucas. Ironically, Marc wasn't brought into Razorfish for his digital ideas, rather his extensive background in traditional advertising allows him to take a step back when approaching interactive. He is not looking for just a new media to place ideas, rather he is taking everything back to basics, looking for the main idea that solves the problem, and deciding step-by-step where to strategically place this idea. He believes this idea does not even have to live in the form of advertising, rather if it is indeed a bigger idea, that it will survive in any form. We definitely agree, and believe that it is not what new media is hot now, but any form of an idea that solves a problem will always be hot, and will always survive in the future.
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