Join us in our journey across the US as we attempt to discover agency's distinguishing charateristics, advertising's future and a cure for the commonly unemployed.
As one young creative to another I think what you're doing is great but it's frustrating to watch some of those interviews because it seems like the agencies don't even know what they are looking for. Young creatives can do everything in their power to get noticed and then have a CD or recruiter turn around and say "Where's your long copy ad?" or "Where is your interactive piece?" never mind if the execution would actually benefit the idea. When I was in ad school we had a recruiter come in and tell us that we should be working on "webgames" because that was what was hot in advertising right now. "Webgames!?" I'm hoping that the complete interviews reveal real insight into what They are looking for and what they expect from juniors instead of another opportunity to drop buzzwords.
As one young creative to another I think what you're doing is great but it's frustrating to watch some of those interviews because it seems like the agencies don't even know what they are looking for. Young creatives can do everything in their power to get noticed and then have a CD or recruiter turn around and say "Where's your long copy ad?" or "Where is your interactive piece?" never mind if the execution would actually benefit the idea. When I was in ad school we had a recruiter come in and tell us that we should be working on "webgames" because that was what was hot in advertising right now. "Webgames!?" I'm hoping that the complete interviews reveal real insight into what They are looking for and what they expect from juniors instead of another opportunity to drop buzzwords.
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