NEW TRAILER UP!!

http://www.youtube.com/watch?v=43_JAP6MY1E

Viva la Revoluci'on!

We hit up Strawberry Frog last week and met with CEO and founder, Scott Goodson, who believes great ideas inspire cultural movements. We observed this regimented frog squad and were informed as to what young creatives should REALLY do when they graduate. Among other parting gifts, we were given the Frogism manifesto to study, learning all about the agency. All but one thing... why strawberry?!

Taking a bite out of the Big Apple

We are finally back in NY!! Sorry, it has been a while since writing, but we were sorting through videos trying to compile a lot of the footage to put together a trailer for this expedition. We will actually be hitting up agencies in NY in the next week or so, and will have more feedback soon. We also just met with the lovely Lauren Slaff, owner of Adhouse, who had plenty to say about what agencies are looking for in books now, and what it really takes to make it during these transitional times.

What's in the water here in Chicago??

After taking a look at some of Frank Lloyd Wright's amazing work over the weekend, we headed over to see some of the amazing work of DDB and Leo Burnett.  We sat down with Executive Director of Production, SVP, Diane Jackson and Group Creative Director, SVP, John Maxham.  Being big fans it was easy to get intimidated, but they both warmed up to us quickly.  They explained that creating interesting work which users can spread along easily increases popularity of such work, allowing for better overall popularity of a product.

At Leo Burnett we sat down with SVP, Creative Director Sebastian Mueller-Soppart, who is looking for more than just a portfolio from students, but ways of standing out in everything you do, with new ways of thinking.  

MINI apple US

Big day out here.. First we headed over to Clarity Coverdale Fury and met with Mr. Jac Coverdale himself. He had a well-nurtured masters in creativity, but is still very young at heart. His office was filled with everything from snowboards to boxing gloves, and is working on the newest innovations around.

Then we shot over to Carmichael Lynch, where we met with CD, Brock Davis. After passing through the tire swing and car in lobby, we had a sit down in a large meeting room, discussing Mr. Davis' favorite video game, as well as his concept for the Jacks Link's Beef Jerky Sasquatch character.

Lastly we stopped at Fallon, where we met with top creative team Eric Sorensen and Hans Hansen. Both believed keeping a healthy body is an excellent way to keep your mind open and healthy to new ideas (Hans actually bikes 20 miles to work everyday!) Then we were lucky enough to run into CCO Darren Spiller, just as he was taking off. We had a quick little interview in the lobby, where he had some great advice for the new guys.. After the interviews we stopped at a nearby bar, where they actually had a Fallon burger on the menu. Talk about taking over a town!

This Boulder rocks! (seriously, it does)

Hello from Boulder, CO! Those of you following along, I know what you are thinking..WHAT!?, they didn't go see Wieden in Portland?! And sorry to say, it was just too far out of the way for us. BUT, if they want to fly us out, we would be more than happy to take the trip. Otherwise, we will hit them up when we head back to NY.

With 20 straight hours of driving later, we made it to CP&B. Unfortunately, Mr. Bogusky was not around to meet with us, but we did manage to meet with an extremely talented young-gun creative by the name of Andty Pearson. After leaving the Creative Circus, Andy went to work at Wieden and Kennedy in Portland, fresh from his win at Future Lions. Then he jumped over to Crispin, where we had the pleasure of listening to what working for these top dogs is all about. Updates from Minnea+ to follow..

We FOUND our hearts in San Francisco!

We just met with two amazing agencies: Goodby, Silverstein & Partners and AKQA. Our friend Trevor Houser that went to Adhouse with us has been working at Goodby for awhile now, and hooked us up with two great interviews. One was with insightful CD, Mike Mazza, who considers now one of the best times actually to jump into the ad world. The other interview was with two of the funniest individuals we have met so far (and that we have actually met in a long time). Both named John, but spelled different, John Kovacevich and Jon Wolanske, aside from constant jokes that threw our questions off track, actually had a lot to say about how a different unexpected approach can really turn out for the best. Then we headed over to AKQA, across from the AT&T stadium, where we met with one of the wizards of the advertising industry today, none other than Rei Inamoto himself!! This man knows exactly what he wants from this business, and that is to not only put a dent in it, but change it completely. It was very inspiring, to say the least (especially since he is personally one of our role models in the industry). Off to Boulder!