Friday, January 29, 2010

Editing, Editing, Editing

Hope you all had a good holiday and New Year. Sorry we haven't posted in awhile, we are busy editing away.. Please visit the site for more info and updates!

The Ad-Venture

Sunday, November 8, 2009

Mother May I?

Yes, we may apparently. Last week we had the opportunity to interview with Sr. Copywriter Bobby Hershfield at Mother. Unlike separate office and cubicle agencies, Mother works as a a family (very suitable for their name). The office is more like a group of open desks. The people are very open as well, allowing us to snoop around and get an idea of how a team works. On all of their cards, there is a picture of each of their mothers on the back, maybe to remind them just where they came from.

Thursday, November 5, 2009

Forget the money, show us the future!



We headed over to Publicis in NY last week to get some answers from our former teacher, ACD, Dave Hermanas. Dave has helped us so much already with our work at Adhouse, and has again made time for us with our project. Though they have seen their impacts from the recession, as most places have, he explained how clients are now once again starting to come back out of their shells with regard to creative work. This is a good sign for all creatives, because as we all know, it's not 'better safe than sorry,' it's if you're safe, then you're probably sorry for producing it.


Then we popped over to their big digital subsidiary group, Razorfish, meeting with ECD, Marc Lucas. Ironically, Marc wasn't brought into Razorfish for his digital ideas, rather his extensive background in traditional advertising allows him to take a step back when approaching interactive. He is not looking for just a new media to place ideas, rather he is taking everything back to basics, looking for the main idea that solves the problem, and deciding step-by-step where to strategically place this idea. He believes this idea does not even have to live in the form of advertising, rather if it is indeed a bigger idea, that it will survive in any form. We definitely agree, and believe that it is not what new media is hot now, but any form of an idea that solves a problem will always be hot, and will always survive in the future.

Monday, October 12, 2009

Custom Charvel EVH Slayed!

Meetings with W+K and BBDO last week!

We sat down with ACD, Lu Chekowsky and her posse at Wieden. Lu is amazing, and had passed through the WK12 program herself back during it's beginning stages. The agency is actually busier than ever with some new projects, but which we are sworn to secrecy on not telling. They even have a little agency within an agency, that Keiji Ando works with.
<= Keiji the blog lord, as you can guess, takes care of Wieden's NY blog, check it out here: http://blog.wknyc.com/.
The only thing cooler than being cool is not ice cold, it's 150 Varick, 7th flr. Kudos to Keiji!

At BBDO we interviewed full-time ECD, and part-time ass-kicking guitar slayer, Greg Hahn. Apart from already being intimidated by his numerous awards lining his office and seeing the 'It' and 'Buddy lee' work first-hand, my (Bill's) phone started acting up. Not cool Bill's phone.. Not cool at all. By now you would think the phone would be prepared after all these interviews, but no it would not behave itself. And no, I did not pick it up. But what was picked up was
Greg's custom Charvel Van Halen guitar
<== after our interview, and slay it he did. I might need to change the lens on the camera, and will have to put my face back together for the next interview. ta ta for now.

Sunday, October 11, 2009

12hoursinacity

We hung out with Clark, from 12hoursinacity, who finally made it back to Buffalo on his own little adventure. He took advantage of the jet blue deal and took off with a buddy around the US for a month. If you haven't heard yet, check out his trip: http://www.twelvehoursinacity.com/

Thursday, October 1, 2009

AD-Venture Week

With all of the events going on last week, we decided to take the week off from interviewing, but did get some coverage!

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